The effect of new-normal on food ordering through food ordering platforms

Abstract

As people got busier with the day to day work, food deliveries have become more and more popular. It can be seen that the type of restaurant has been not been a bar to offer food delivery. Key food delivery apps coming to the scenario have played a vital role not only in delivering food to the customers but also in creating great opportunities for the company as well as for society. Quick and timely service, variety in options, changing nature of urban consumers, up-to-date technology and convenience are some of the most important reasons for uprising of food ordering apps. ) Measures like constant temperature tracking for the delivery agent, contact-less deliveries, deliveries of essential commodities have been beneficial for these apps. This paper tries to find out how the new normal rules and regulations have affected the consumer behavior in food ordering through these delivery apps. The study does not include food deliveries done by individual restaurants.