A study of survival strategies adopted by multi-cuisine restaurants in Pune city during the (Covid-19) lockdown period

Abstract

COVID-19 is highly infectious virus. It spread very fast. Due to which whole world shuts for few months. This has very huge impact on the hospitality & tourism industry. Hotels and restaurants all across the country struggled a lot to survive and sustain themselves. Several of them have already decided to shut or sell their business to others. The revenue which was lost cannot be covered or compensated as the services are perishable. It is really necessary to see how the services industry will find the way out and cope up with this situation. At starting of May restaurants have started delivering the food to the customers. Restaurants in Pune provide the best quality food out of which many of them started delivering the food at the customers door step. Hence it is necessary to study different strategies adopted by the multi-cuisine restaurant in Pune city.