Dark Store – A Fresh Mushrooming Concept of Delivery At Door-Step.

Abstract

The concept of ‘Dark Store’ in India is still the the one which is finding its foot in the market. It is one of the models which got famous as an effect of long lock-downs during the COVID-19 pandemic. It can be simply explained as a store with a virtual ordering interface that supplies daily necessities including groceries to the doorstep of the customer. Most of the people order from dark store as the deliveries are quicker and people save time to go to the store physically to buy the products. Looking at the current scenario, a lot of big business houses are getting into this sector and setting up dark stores at even faster speed. This paper tries to find out the habituation of customers while ordering through a dark store, their preferences and reasons behind it. The data was collected by the researcher through structured questionnaire. But psychological and financial factors have not been considered in this study.