OTT Platform consumer's Rights in the digital Age and its linkage to consumer protection act

Abstract

Today's epoch is known as the digital epoch. Everything is now available online, from education to pleasure. Information and items are now simply a few clicks away. The way we work and consume content has changed dramatically as a result of digitalisation. OTT platforms are becoming more demanding as a result of the pandemic crisis. People are increasingly turning to the Internet for entertainment, shopping, education, and information. This OTT platform has shifted the new dawn's patterns. All of the OTT platforms, such as Disney Hot star, Amazon Prime, Netflix, Sony Liv, Zee-5, and others, are now available. The popular perception is that the new Consumer Protection Act will exclusively govern the operations of Amazon and Flipkart, the two heritage e-commerce firms. However, according to a top official at the Ministry of Consumer Affairs, this is a mistake because the new rule encompasses the whole B2C internet sector. The Consumer Protection Act has already taken effect, but many internet service providers still believe that they are exempted. Thus, all the B2C online services, regardless of size or reach, all mobile app-based services, and all businesses operating on social media platforms will be covered by the bill.