The Growing Popularity of OTT platform and its impact on the younger generation

Abstract

Indian cinema is one of the most entertainment sources in India. People from childhood to old age inspired and motivated with the contents and character of Indian cinema. Most people consider them as role model and get influenced with their ideas and thought. In brief it can be observed that the character, role and story of the movies, Play, serial impacts each and every one in some or the other way. In this contemporary age, the advancement of Indian cinema can be seen in the form of OTT platform i.e, Over the Top. There is a huge difference between the Primitive and modern method of entertainment. Young generation are more inclined towards Modern method of entertainment by subscribing into Netflix, Amazon Prime, Zee5, Hot star Voot etc. Each entertainment branch has their own significance, advantages and disadvantages. In this paper researcher object is to trace the difference among the primitive and modern method of entertainment and its impact on younger generation. Another object is to check the level of advantages and disadvantages of OTT Platform. Further to trace the future and approach of younger generation with regard to their health, carrier personal and social life in context of utility of OTT platform. Right from the time of PritviRaj Kapoor and Madhubala to Ranvir Kapoor and Alia Bhatt, Indian cinema is considered as one of the most entertainment and influential source for people. Hence the dialogue delivery, content, character, models style and clothes shall be in decent and non-vulgar form. In doing so one must surely take care about the privacy of individual and shall also follow the censorship, unfortunately this is absent in OTT platform and has a great negative impact on younger generation.