Study of factors affecting the adoption of the cameras by professional photographers in Pune

Abstract

This research is based on a current topic in applied marketing that focuses on a comparative study between mirrorless camera and DSLR camera. The goal of this study is to investigate and identify the factors affecting the adoption of the camera by professional photographers and to conduct a thorough analysis of the perspective of professional photographers towards new technology. This research is particularly significant for professional photographers since new technology is introduced in the field of photography. The main result of the comparative study is that image quality is the most important factor that professionals consider while deciding whether to purchase new technology.