Internet of things and marketing

Abstract

In our personal as well as in professional life we are adopting modern technology instead of traditional one for the fast and smart working for growth in all respects in all era. Artificial Intelligence, Cloud computing, machine learning are the booming technologies in today’s digital world. In our daily life Internet of things plays an important role in all era. This paper includes how Internet of things is involved in marketing or business and its pros and cons. Internet of Things (IOT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies