Abstract:
Artificial Intelligence denotes the intelligence displayed by machines, unlike the natural intelligence
which is engraved in humans. The growth of AI is at unprecedented pace. The evolution and
incorporation of Artificial Intelligence by any industry is done to capture the mind of recipient and the
market as well. The Media and Entertainment industries are most established and prevalent domains in
economy system of any state and explore the Artificial Intelligence (AI) in at most forms to make the
content appealing and fascinating. The AI industry is consistently integrating and exploring the
technology for user friendly operating.
The traditional communication Industry was exhaustive in its forms, this disability has widely reduced
by the inclusion of AI, which has widely revolutionized and commercialized the Communication sector.
The implication of AI has lead to the development of advanced Hardware including high standard tools,
machineries supported by high marked software. The global Media and Entertainment industry
flourished by the proliferation of network system have advanced the traditional entertainment with the
new on -demands entertainment platforms. The flourishing industry of AI has at one hand curbed the
employment but simultaneously has ensured the intellectual up liftment in all domains. The AI has
opened the global markets for the employment and generated new forms of employment.
The discretionary unrestricted implementation of Artificial Intelligence has imputed and offended the
inherent rights of individual thereby scraping the Right to privacy. The graphical growth of AI in the
Media and entertainment has directed towards easy access to the global affairs but lead to infringement
of Fundamental rights as well the Intellectual rights. The State Legislature constantly put curb on the
unauthenticated and unrestricted use of AI by codification of specialized statutes.
Through this study the Researcher focus on the real time effect of AI in the Media and Entertainment
industry. The Researcher would adopt the secondary research method by collecting the data from
Articles, Research paper, special statute, Constitution, though it does not an exhaustive resource.
