Inovation in marketing and product designing for gold and diamond jewellery

Abstract

This research paper highlights the Gem and Jewellery market and its new digital dimension to a designer jewellery studio from old craftsman goldsmith. Creative and advanced technologies will be the game changer for global as well as domestic high end jewellery industry. Jewellery market has gone through a phenomenal transformation after pandemic situation. It includes augmented reality, consumer experience, Omni channel marketing, virtual reality, artificial intelligence, E- commerce and social media as an important tool for product designing and selling. The present paper is enhancing the different modelling principles and basic concepts introduced by the previous researchers. Jewellery manufacturing and retailing process is continuously progressing to ensure the sustainability of Gem and kundan jewellery into the fashion market.