Importance of artificial intelligence in E-commence : A Review on consumer relationship management

Abstract

E-commerce is a term which is popularly used and heard with online buying or selling of products and services over the web. Ecommerce is useful both to buyer and seller. Whereas a seller just need a website that can be accessible over the World Wide Web. Whereas for the buyers it provides flexibility and shopping convenience on finger tips just on a digital device with internet. Along with online purchase and sales ecommerce may also involve payment gateways, online ticketing, online auctions, and internet banking and more. It basically performs business electronically with the use of internet services. Artificial intelligence (AI) on the other hand is a field of technology which deals with smart devices that mimic human intelligence for decision making. Implementation of AI applications has benefitted in various ways for different businesses; AI has hugely impacted Ecommerce to gain popularity across world. AI along with Machine Learning (ML) is useful in various online business fields for various reasons such as in analyzing customers shopping behavior and recommending products based on customers search history, AI enabled Voice or Image Input for smart search, chat bots for customer service and order processing, providing virtual assistance are some examples of Artificial Intelligent application in the field of E-commerce. This paper basically highlights the importance of Artificial Intelligence in the field of Electronic commerce also how AI in E-commerce has been able to successfully build trust and security within the online consumers also how this has influenced the consumers buying behavior.