The Impact and scope of social networking in corporate social responsibility for a sustainable future in india

Abstract

The concept of Corporate Social Responsibility has been well established in the business conglomerates of India and many are now influencing this role over the society. The need of CSR is even more urgent in developing countries where economic disparities are more pronounced and both ecology and society are even more vulnerable to human induced environmental hazards. The idea of environmental and social security being the priority is an initiative that should not only be the responsibility of the Government but also the corporate and private sectors. This upsurge has been possible because of the rise in social and digital networking making it easy for the companies to build campaigns effectively. Although, much has been done in the theoretical domain to make Indian corporate aware of social responsibility and environmental ethic as an important segment of their business activity but very little has been achieved as yet. This paper examines the usage of social networking in effectiveness and its tactical advantage in spreading the CSR activities on a global platform and in turn addressing sustainable development issues right from poverty, global warming to gender sensitization. The research also highlights the importance of corporate social responsibility and their campaigns as a tool in spreading greater participation towards conservation and sustainability. This participation is possible only through global networking and this is what the paper seeks to find out; the usage of new media and social media in developing the campaigns and how they are disseminated through platforms making the public aware of the importance of achieving the sustainable development goals.