Artificial Intelligence And Its Application In Media, Communication And Entertainment

Abstract

God has gifted humans with the brain and a capacity to use it properly. Man by using his skill and intelligence has developed so much in the field of technology that now he is planning to make a machine that uses his mind to think and understand like him. The machine made from that advanced technology is called Artificial Intelligence. The use of artificial intelligence commonly referred to as AI, is growing at an extraordinary speed. Artificial Intelligence means the intelligence of machines. This is different from the natural intelligence of humans and animals. With use of Artificial Intelligence tools now machines perform different functions such as learning, planning, reasoning and problem-solving. Worth mentioning, Artificial Intelligence is the imitation of human intelligence by machines. Most likely it is the fastest-growing development in the World of technology and innovation. In past few years computer scientists and engineers have taken enormous march in the development of technology. Latest applications and services make simpler personal and professional responsibilities in the workplace. AI is present in all aspects of one’s life, when you ask Siri or Alexa to turn on fan or set an alarm for you, use Google Maps for directions to reach your destination, or play what is suggested to you by Spotify, you are using artificial intelligence. So AI helps us in our everyday activities through digital assistants. Nowadays every industry like media and entertainment has also started using it. Media companies are trying to improve their services and enhance the customer experience by use of Artificial Intelligence. Music services like Spotify use AI to track your listening habits and offers suggestions based on your listening habits. AI also helps in improving the communication, like in email communication Gmail offers “smart reply” options. Furthermore, many experts believe that AI could solve major challenges and crisis situations in the future.