Study on Influence of Social Media on Digital Marketing

Abstract

Hashtags ! Likes ! Tweets ! are no more just slang language. They are the official buzz-words used in marketing of business giants today. In this 21st century, social media has proved to be the most powerful tool to promote and make your business sustainable. The social media craze's recent rise in prominence has inspired many advertisers to consider practical as well as conventional media. Primarily dependent on Internet and cellular phone applications and tools the number of social media users is more than the population of some of the countries today. The significance of social media is measured by measuring the change in sales both before and after the technology has been implemented. Though traditional methods or strategies are used by marketers to promote their products and services, immense use of social media has forced the marketers to adapt online social platforms to advertise products and services over a bigger mass. Social media platforms are extensively used through internet connected devices like computers, mobile / cellular phones, tablets. Impact of social media on marketing can be judged by comparing marketing before social media and marketing after the introduction of social media and the type of technologies used in social media. While many books are interesting and insightful, an ideal writer may not have to be familiar with science, history, or philosophy in order to create a great work of art, he or she must be familiar with those areas in order to paint meaningful and complex images for the lay reader.