The Study of Customer Perception on Contactless Menus at Restaurant.

Abstract

Hospitality and tourism were the worst affected sectors in the service industry due to the recent pandemic. The new normal set in after the pandemic had its fair share in installation of many of the technological advances which helped these sectors in difficult times too. Contactless menus at the restaurants can be termed as one of the main installations of it. Long after the phases of restrictions, restaurants are still using it. This technological advancement doesn’t only help restaurants by minimising the direct contact but also helps in better clarity, lesser confusion and lesser time lags. This study focusses on contactless menus being used at various restaurant types in Pune city and the perception of these menus by the customers in Pune city. It was observed that these types of menus are used prominently at fine-dine restaurants as well as at bars & pubs. Customers tend to use it more often as it provides clarity in menu. The study was conducted by gathering primary as well as secondary data. This study does not focus on contactless menus used by any other sectors in hospitality.