ANALYSING THE INFLUENCE OF SOCIAL AND FAMILY FACTORS ON WOMEN’S ENTREPRENEURIAL SUCCESS

Abstract

All over the world, entrepreneurship has been traditionally recognized as male prerogative. However, because of change in socio-cultural environment, increasing importance for girl child education, government policies and schemes of NGOs towards women entrepreneurship have started recognizing inherent talents and business skills of women and hence the number of women is increased in joining the rank list of entrepreneurships. In modern society, we talk and debate more about the gender equalities and frame special policies to improve the status of women in the society. Therefore, the major objective of the present study is to analyzing the influence of social and family factors on women’s entrepreneurial success. To fulfill the objectives, the researcher conducted the survey in Pune, Maharashtra and served the structured questionnaire to 122 female entrepreneurs and the researcher also adopted the face-to-face interview techniques wherever required. To analyze the data culled out, the simple statistics were used to know the relativity of the problem faced by women’s entrepreneurs. The study revealed that problems like dual role, social harassment, work stress, etc. are more with women’s entrepreneurs.