Abstract:
The gender inequalities in the society are the issue which has been prevalent since a long time. The discrimination of gender issues is still persisting. No doubt, there is an improvement in the scenario since last two decade but still the problem persists in many areas. In many areas women are treated unequal to men and the advantage of being more superior is given to male. There are many places were male are given more rights as compared to female. This problem definitely has to be addressed for the betterment of future development of country. The researcher has through this research paper has explained the need and importance of gender sensitization, the role of gender sensitization with reference to education and also work place. Also, the steps which is taken by government for addressing the issue. Further, Researcher has pointed out the goal of gender sensitization can be achieved through media as media is considered as one of the most strongest connection at today’s time. Through media, there can be awareness which can be created among the people with regards to gender sensitization. The best way to communicate the information can be by way of radio and social networking sites such as Facebook, twitter and Instagram.etc.
