Social media in small scale business an opportunity or a threat ?

Abstract

Many businesses are using social media to promote their services and engage with customers in new ways, but what happens when social media fails to work in their favor? This article will discuss the benefits and risks of using social media in the workplace. Social media networks are used by 74% of all online users. The number of firms using social media increased from 42% in 2008 to 93 percent in 2014, and it is still rising. When used appropriately, social media networks may strengthen consumer relationships, generate leads, and help you gain more. One of the most important benefits of social media is the chance to interact with your customers. Connections are the foundation of social media. Shared interests and social circles are used to form connections. Companies interact with their clients by like, sharing, and commenting on their postings. Companies may strengthen their connections and potentially produce more leads for their business by doing so. Another significant benefit of social media is the capacity to create high-quality material, and posting on social media can improve a company's online presence. Along with the benefits, social media can also pose serious concerns. If a consumer begins to complain about the company, the company's reputation may be jeopardised. Another asset that a business must try to preserve from loss or compromise is social media that has been hacked or hijacked. Companies must ensure that they are not disclosing critical information that could jeopardise their entire operation. Along with hacking, social media exposes users to viruses such as malware and spyware. Businesses can use social media to increase brand awareness, but they must be aware of the possible pitfalls that could put them at risk.