Abstract:
Visual communication is the optical information which concludes or understands the concepts presented in front of the viewer through various forms. It is workable in both online and offline format. After identifying the knowledge gap and importance of visual communication as powerful medium to communicate concepts in the current era, the researcher had chosen the current subject for research. Here, the researcher tried to comprehend the pros and cons of visual communication for college students, hence, executed critical observations method. Even, collected the review of the literature and other data available from the internet, books, and scientific research portals etc. Findings of the study revealed that students who access to maps, textbooks, graphical representations have acquired explicit knowledge above the complex topic, and here, visual communication has strengthened learning and understanding in students. Further outcomes stated that visual communication is the way to obtain proper knowledge through diagrammatic or pictorial representations. These visual communication elements help students to understand complex and multi-dimensional information or compellingly.
