A Study of Awareness of Medical Tourism amongst Gen X Generation of Pune City

Abstract

Medical Tourism is Name Suggest Refers to the people traveling across the globe to obtain medical treatment. Couple of decades back this concept was only limited to people from non developed countries traveling to well developed countries to seek advanced and expertise medical services. Although in recent past few years, this concept equally refers to the people from Highly developed countries traveling to developing countries to get lower priced cost effective medical treatments. Medical tourism is a wider term for travel that focuses on medical treatments, use of healthcare services ranging from preventive treatment to health conducting treatment. Medical tourists pursue diverse services including Beauty Treatments, weight Management, relaxing spa and massaging therapies. Study conducted by collecting the data from 100 participants of Gen X category. People prefer Pune as medical tourism destination as it is cost effectiveness; zero waiting period, higher success rate of the doctors and surgeons, high quality medical treatments, state of art facilities and many more.