Abstract:
Cooking oil is an integral part of every household. There are different types of cooking oil available in the world. Type of cooking oil and its consumption will vary from country to country.
India is a leading cooking oil consumer in the world along with USA, China. Providing cooking oil to a population over 1.3 billion is a one of many the challenges faced by the government of India. India is not self reliant in cooking oil production. It is highly dependent of import of edible oil from various countries to meet the country’s demand.
There are many factors that can affect oil production and raw material. Natural or manmade event can create barriers in production, supplies and consumption of cooking oil. Famine, war, flood, famine, war, economic embargo are some examples of it. In 2022 War between Ukraine and Russia resulted in disruption in edible oil supply to India. As a result the prices of edible oil has a seen a price hike.
This paper is about finding out if the cooking oil price hike has any impact on the buying behavior of customers in Pune
