Abstract:
Neuromarketing, an interdisciplinary field at the intersection of neuroscience and marketing, has gained significant attention in recent years for its potential to decode the intricacies ofconsumer behavior. This research paper delves into the world of neuromarketing, providing an indepth analysis of its methodologies, applications, ethical considerations and the impact,it has on shaping contemporary marketing strategies. By examining the ways in which neuroscientific techniques can illuminate the underlying neural processes associated with consumer decision.
