Role Of Media In Information And Communication Technology

Abstract

In the digital age specifically, media technologies rely on interaction. This study explores and evaluates the function of media in ICT. According to the study, media technologies enable individuals to engage, create online groups, and use social media. The primary objective of this study is to investigate the role of media in ICT and to research how social media affects technology developments, and the ICT industry's operations. Furthermore, the study explores the potential applications of media technologies in the era of digital technology. Primary and secondary sources have been used for analysis in order to carry out this investigation. The findings of the study indicated that majority of respondents claim that the media is a reliable source of information that helps people make informed decisions about adopting and using ICT tools and technology. The media also plays a critical role in increasing public awareness and understanding of the advantages of ICT in real-world situations. Through a range of platforms and channels, media serves as a catalyst for the public's view of technology, digital literacy, and the distribution of information. The rapid shift of media platforms from analog to digital has not only mirrored technological advancements but also been a driving force for innovation.