Deepfake and Media Integrity: Navigating the Ethical Implications and Safeguarding the Truth

Abstract

Deepfake technology, driven by rapid advancements in artificial intelligence, presents profound challenges to media integrity. In this research article, the researcherwill explore the ethical implications of deepfake technology in the context of journalism and media. Through a comprehensive analysis of the technology itself, its potential impacts on society, and ethical considerations, we highlight the urgent need for safeguards to protect the integrity of media content. The researcher will also discuss the current and future measures, including technology solutions and ethical guidelines to mitigate the risks posed by deepfakes and maintain trust in media.