Role Of Television’ Political News Coverage With Reference To Social Media In Shaping The Public Opinion

Abstract

The television media along with a strong support of social media has become an integral part of modern society's daily life. With the swift development of information and communication technology, social media platforms have changed the way people interact, share information, and express their views. The purpose of this study is to study the television Media coverage of Indian political happenings since January 2024 and role of social media in shaping the public opinion. This is a fundamental research and uses a qualitative method. The study results show that in a digital age characterized by the central role of social media, it can be concluded that social media has a significant role in shaping public opinion. Through social media, individuals and groups can interact with each other, share information, and participate in discussions that shape collective views on various issues. This helps spreading of information in a rapid way and people connecting over any issue in a certain way or even changing their views due to the media showings. Television approach to people can be measured globally also but in India, television and social media is a part of everyone’s daily life cycle. News is something that no one in the world can avoid considering the current sensational attitude of media, showing every piece of information with a pinch of salt. Thus, to study this entire scenario, some of the coverages that got immense coverage starting from January 2024 to February 2024 and some who did not found sufficient place is what we will see in this research.