Abstract:
In India, the media not only serves as a communication channel but also holds significant influence over public opinion. However, the evolving dynamics of the media landscape, particularly the increasing commercialization, have raised concerns regarding its role and responsibilities. This study explores the impact of commercialization on Indian media, examining how the pursuit of profit has affected journalistic integrity and independence. With media entities now operating as profit-driven businesses, there is a delicate balance between serving commercial interests and upholding journalistic ethics. This paper analyses the challenges posed by commercialization, including the influence of wealthy businesses and politicians, the prevalence of sensationalized content, and the erosion of public trust. By examining the intersection of commerce and responsibility in Indian media, this study aims to shed light on the complexities of modern journalism in a rapidly changing socio-economic scenario.
