EMPOWERING TOMORROW'S LEADERS: UNVEILING THE IMPACT OF EVENT MANAGEMENT ON UNDERGRADUATE EDUCATION

Abstract

Incorporating event management activities into undergraduate education is a strategic response to the ever-changing requirements of the contemporary job market. This research embarks on an exploration of the intricate relationship between event management experiences and the cultivation of crucial life skills among undergraduate students. The rationale behind introducing such activities lies in recognizing that modern workplaces value not only academic knowledge but also a diverse set of life skills. Through hands-on event management experiences, students are exposed to scenarios mirroring real-world challenges. Leadership opportunities arise as students take charge of various aspects of event planning and execution, providing valuable leadership experiences. The study uses a multifaceted approach, combining quantitative and qualitative methods to provide a holistic understanding of the research question. Quantitative data was collected through surveys and pre-post assessments, with a structured questionnaire designed to measure students' perceptions of the impact of event management on their life skills development. Pre-event and post-event assessments were conducted to assess changes in specific life skills, such as communication, teamwork, leadership, and problem-solving. Qualitative insights were gleaned from students, event organizers, faculty members, and experts through focus group discussions and interviews. The collected data underwent rigorous analysis to draw meaningful conclusions and insights. Quantitative data was subjected to comprehensive statistical analysis using software like SPSS, which included descriptive statistics, which provide a summary of the data, and qualitative statistics, which provide insights into the best practices and challenges associated with incorporating event management activities. This research provides valuable insights into the impact of event management on the holistic development of students.