Abstract:
The internet and its affiliated services are discovering new means to improve human existence. Among young people, social media is thought to be the most frequently used online service. Social media is a tool used by kids and teenagers worldwide to stay in touch with their loved ones. Social media, in contrast to conventional communication channels, has a wide audience. Social media marketing is thought to be more affordable than traditional marketing techniques. The average amount of time that youth spend on social media is rising, according to a number of recent studies. Social media transcends temporal and geographic limitations. Over 2.2 billion people use the internet and its related services worldwide.
One cannot imagine the extent of the transformation that marketing tactics, tools, and techniques have undergone. In a conventional economy, a market was limited in terms of location, time, and utility and could only exist in a physical space. Since all of the markets are at our fingertips, the global market has shrunk to the size of a human palm as a result of globalization. Social media, which began as a forum for interpersonal communication, has reportedly evolved into one that is useful for brand positioning, advertising, and a host of other marketing management tasks
