Color Psychology in Branding: Analyzing the Influence of Color Choices on Logo Effectiveness

Abstract

Colour filters humanity's perception of the world and alters how people interact with their surroundings. It has an impact on human perception, preference, and psychology over the lifespan. Colour preferences can be seen in infants as early as three months of age, and they usually evolve with time. Certain responses to colour may be innate, while others may be influenced by culture or surroundings. In general, people choose cool colours over their warmer, more stimulating counterparts because they are comforting. One minor but crucial element of graphic design is colour. It permeates graphic representations used in branding, advertising, and packaging. Small colour changes can significantly increase or decrease a design's effectiveness, which has significant financial implications for companies and their goods. Colour has the ability to hypnotize audiences whether or not viewers are conscious of its effects. The latest statistics from the ministry and the SMB chamber of commerce indicates that over the previous ten years, the number of small and medium-sized companies (SME's) in India has increased dramatically. In India, there are currently around 48 million SME's. Twenty percent of small organizations and enterprises fail in their first year of operation, and twenty-five percent fail in their third year due to poor decisions made in graphic design and colour theory