Abstract:
Artificial intelligence (AI) has expanded into several sectors, the tourism sector being an example. AI is defined as a way of simulating human thought processes using machines and its use in various sections of the tourism industry like customer service, marketing and operations. The incorporation of AI in these sections has had various advantages including improved efficiency, better customer experience, and cost reduction. Nonetheless, there are also fears about how it may affect society and the environment just as any other technical innovation. This article will discuss how AI has been utilized by the tourism industry for society and the environment
