Abstract:
In India, the general health and economic stability of communities and the country as a whole are
significantly impacted by the health and well-being of women. Women’s health is an equally crucial
component of public health and societal development. In India, where women constitute nearly half
of the population, women’s health is key for accomplishing broader socioeconomic objectives,
enhancing public health outcomes, and promoting sustainable development. Healthy mothers are
more likely to give birth to healthy babies, which leads to fewer cases of childhood illnesses,
malnutrition, and delivery problems. The ability of women to engage in the workforce and make
economic contributions is largely dependent on their health. Acknowledging this, the Indian
government has started several initiatives to strengthen women’s healthcare. These initiatives are not
only about providing medical care but also about empowering women, ensuring their well-being and
building a healthy nation. These programs indirectly support communities, families and children by
addressing women’s health needs. The study explores the importance of these programs in terms of
improving women’s health outcomes as well as their wider socio-economic impact. The primary
objective of this qualitative paper is to analyse a few extensive advertising campaigns that support
these initiatives aiming to raise awareness and ensure mass participation. The findings underscore the
critical role of these promotional activities.
