THE IMPACT OF DIGITAL TRANSFORMATION ON GLOBAL COMMERCE

Abstract

Global business has undergone a fundamental upheaval thanks to digital transformation, which has also resulted in notable changes in customer behavior, industry dynamics, and operational efficiency. This study examines the wide-ranging effects of digital transformation on international trade, focusing on important topics including supply chain optimization, e-commerce, and the rise of digital ecosystems. This study illustrates how cutting-edge digital technologies, such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT), have enabled businesses to expand their global reach, increase operational efficiency, and improve customer experiences by utilizing a wide range of secondary data, including industry reports, academic articles, and pertinent case studies. The paper explores the ways in which these technologies promote innovation, enable smooth transactions, and add value in a global marketplace. The study also discusses the dangers and difficulties of digital disruption, including cybersecurity hazards, data privacy issues, and the need for constant adaptation in a setting that is changing quickly. Through an analysis of the advantages and disadvantages of digital transformation, this study provides a thorough grasp of how digital initiatives can be used to gain a competitive edge and sustain growth, as well as insights into the strategic implications for companies functioning in a hyperconnected global economy