THE POWER OF CONNECTION: EXPLORING THE IMPACT OF SOCIAL MEDIA ON CYBER FEMINISM

Abstract

Social media platforms have undeniably emerged as pivotal tools in shaping the landscape of contemporary feminist activism, contributing to the inception of the widely acknowledged phenomenon known as "cyber feminism." This article investigates the intricacies of the profound influence that social media exerts on cyber feminism, highlighting how these online platforms have not only provided a platform but also a dynamic stage for the dissemination of feminist ideologies. Furthermore, they have played a critical role in amplifying the voices of those traditionally marginalized within conventional discourses, subsequently igniting a spark that has led to the mobilization of collective action. By rigorously analyzing a series of prominent case studies alongside elucidating prevalent theoretical frameworks, this exploration illuminates the revolutionary role that social media plays in propelling the cause of gender equality and advocating for women's empowerment in the ever-evolving digital realm. This insightful investigation sheds light on the transformative power of social media as a driving force behind the advancement of feminist principles, fostering a global conversation that transcends geographical boundaries and empowers individuals to actively engage in challenging societal norms and promoting inclusivity within the digital sphere.