EXAMINATION OF THE STRATEGIC IMPLICATIONS OF BUSINESS INTELLIGENCE: A COMPREHENSIVE LITERATURE REVIEW

Abstract

Due to the extensive use of technology in the creation of software, and its routine application across all departments, organizational structures have evolved. Businesses started to recognize the effectiveness of such technologies as they proliferated across all industries, and they now have defined IT department requirements inside their organizations. Business intelligence has become more crucial as a result of the integration of these requirements into entire organizations over time. The notion of business intelligence has been further developed to assist upper management and companies that desire to obtain an advantage over their competitors and mark tactical choices in response to competitors, growing uncertainties, and hazards of the industry. In a nutshell, data distribution and analysis among the organization's departments became crucial as upper management used this information to make strategic decisions. By combining research from diverse fields, the study offers a thorough evaluation of the tactical consequences of business intelligence. Data collection, data analysis, data visualization, and organizational effect are just a few of the many BI-related issues. This paper emphasizes how the strategic implications of BI are varied and cross numerous sectors and organizational roles. It emphasizes the significance of data governance, security, and accuracy in BI systems and the necessity of ongoing monitoring and adaptation in light of changing data sources and technological landscapes