MEDIA AND REPRESENTATION: NAVIGATING BIAS IN A DIGITAL ERA IN THE GLOBAL CONTEXT

Abstract

The creation, consumption, and dissemination of knowledge have all changed in the digital age, but bias in media portrayal has also become more prevalent. Information spreads more quickly and easily thanks to social media platforms and 24-hour news cycles, but it is frequently tainted by misinformation, selective reporting, and biased narratives. The impact of media portrayal in the digital age on public perception, stereotype reinforcement, and society views is examined in this article. It highlights the effects on marginalised groups while critically analysing how algorithms, audience segmentation, and media ownership contribute to bias. Strategies for encouraging varied and balanced representation in digital media are also covered in the conversation, with a focus on the importance of media literacy and ethical journalism. Society may strive towards a more fair and inclusive media environment that truly represents the range of experiences around the world by overcoming these obstacles.