Abstract:
Grocery items is the day to day need at all levels of the society India is emerging as the second largest market of family requirement over last decade. The emergence of online shopping groceries is adopted by most of the developed countries and now the same is penetrating in Asian continent with India as the biggest market. The nucleus family size, outbound nature of all the adults of a family growing size of urban population, rising traffic and other issues, technology up-gradation in banking, logistics and communication have made it mandatory to follow the technology driven marketing.Consumers in urban areas have already started ordering household foods such as rice, flour, sugar, vegetables and dairy products. The study is focused to investigate the retailer trade using new technology for change in the buying behavior of the urban consumers. This enables retailers as well as consumers to enjoy number of benefits.
