Abstract:
Through this research, the researcher has tried to investigate crises of devaluation of social responsibility,
values and credibility in mass media. Inclusion of internet, Google and social media has damaged
traditional media like radio and television channels to business competition and to sell their product to their
customers.
The Researcher has studied the contents of various media, the circulation figures and viewers’ strength in
India, particularly in Maharashtra. The contents published in media are mainly focused to cater various
factors in the family which are entertainment and not those which create opinion. Introduction of breaking
news force readers to focus their mind in another issue.
Media is losing its power as fourth estate in democracy and has become a product in consumer market which
has resulted in losing its credibility and has devalued its value to satisfy its customers. This business
approach has affected the society.
