Abstract:
Crisis communication, a subspecialty of public relations it also extends a massive form of
knowledge. A crisis can arise from inside or outside the organization. The instant it occurs,
subsists may be at threat and the reputation of a people, company or organization may also be
at threat as it directly deals with reputation of peoples, companies or organizations.The
persistence of this paper is to determine how crisis communications is imperative today. This
paper takes a widespread view of crisis communication by examining the varying definitions
of crisis and crisis communications. Further this paper will deliver insight on various steps
involved in crisis communication. This research paper seeks to identify the challenges and
opportunities in crisis communication.
