Abstract:
Environment is one of the major components of this earth. And it has been witnessing
continuous change with the passage of time. With many technological advances and heavy
consumption of natural resources, environmental conservation and sustainable development
have assumed importance like never before. The role played by media has become undeniable
towards the rising concerns about sensitizing the public and spreading awareness about
conserving the environment.
The mass media could play a critical role in shaping the public debate on environmental
issues in India. But the environmental coverage in both print and broadcast media has been
limited relative to the huge size of the nation's environmental problems. Remedying the media's
neglect of the environment presents a difficult but interesting challenge to ecological advocates,
both inside and outside the government, in their efforts to increase public awareness of the social
costs of environmental degradation.
The present study is planned to analyze how media has been handling its responsibility in
highlighting the actual cause behind the issues of Delhi smog. The coverage given to this
particular environmental issue by major media houses in India will be quantified and analyzed
to discover how much importance was attached to the issue by the media. The paper will also
analyze the themes reported by the media to attain to overcome this issue.
This paper will deal with various aspects and study the manner in which media covers
Delhi smog issue which is seems to be a serious environmental crisis in India. The researcher
will used the qualitative research method for this particular research.
