Abstract:
The role of digitalization in the banking sector has altered customer’s preferences and demands. The main purpose of the study is to know the impact of digitations in context to e-banking services. Traditionally the relationship between the bank and its customers has been on a one-to-one process. The government of India has been curiously taking various steps to bring to technological advancements in the banking sector in India. Introduction of debit cards, credit cards, NEFT, RTGS, Jan Dhanyojana, White label ATMs, mobile banking, internet banking and many other major initiatives to enhance banking in India have great responses from the consumer’s end. These diversified digital products help the organizations (service providers) to improve their firm performance and to remain competitive in the market. They also assist in increasing market share to grow their profitability and improve financial position and performance. They all observe that despite rapid technological advancement in DFS during the last ten years, Digital Financial Services the factor affecting firm’s performance didn’t get the reasonable attention in academic literature and profitability.
Evolving new technologies like app banking, mobile wallets etc. more people are accessing and using financial services provided by the banks. The paper discusses about the impact of digital technology over financial position with respect to the Indian economy and cultural
