Abstract:
Each and every day lot of people makes travel plans for different reasons like leisure, business, etc. Once the plan is fixed the next stage is to make arrangements for travel and travel related processes. Thousands of people work round a clock to make the travel and travel related services available which include travel agents and travel operators. All these people are a part of one big industry umbrella called – tourism industry. For these key players in industry, it becomes necessary to inform the market about their products and services to sustain. Advertisements help them in spreading the word and promoting their products and services.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor (Kotler, 2003). Advertisements include not only business firms but also museums, charitable organizations and government agencies or any other entity that directs messages to their target market.
