Impact of COVID-19 On Travel Motivators.

Abstract

Since the unlock phase 3 the travel industry has started making efforts to come back to new normal. To make it happen, it does not only depend only on the industry but also on travellers and tourist to make a decision to travel. These travelling decisions come from different factors either intrinsic or extrinsic which all together are called as ‘travel motivators’. This paper tried to find out how the COVID-19 and the restrictions laid to tackle the spread of the virus has impacted these travel motivators. This paper considers the travel motivators by Robinson like interpersonal, cultural, leisure, etc. The primary data has been gathered by researchers through gathering the responses to a structured questionnaire and the secondary data has been gathered from journals, articles, reports, white-papers and books. The study shows that COVID-19 has impacted the travel motivators and it also finds out that domestic leisure tourism will boom once the relaxation of the restriction starts. The paper enlists few suggestions and recommendations at the end which can be useful for tourism companies to develop and plan tourism products.