Digital Advertisement : Student’s Perception

Abstract

The tremendous advancement of the global network, the proliferation of the internet, created an immensely competitive route for advertisers and business owners to get cheaper prices and high advertising revenue. A large volume of advertisements, followed by harmful impacts on consumers, has been published by advertisers today. This paper examines today's advertisements on the Internet and the harmful effect on web usage of internet advertising. The paper aims to analyze online influences that influence the perception and behavior of Internet advertisement consumers. The online survey was carried out among 107 participating Internet users at Tilak Maharashtra Vidyapeeth, Pune. The findings reflect the steady rise of the last 4-5 years of online advertisements. Many respondents consider online advertisements are distractive / invasive, noting that online advertising accounts for nearly all internet and social website privacy concerns. The study also reveals that users' attitude towards internet advertising is negative, the most upsetting among online marketers being especially pop-ups, video ads and diverted advertisements. The study finds that the general perception of online advertisements by Internet users is unfavorable and suggests that it should be improved.