Abstract:
Bollywood is popularly used for the Hindi-language film industry based in Mumbai, Maharashtra,
India. It is a part of the total Indian film industry, which includes several local film industries sorted
by language. Bollywood is the biggest film manufacturer in India and one of the largest centers of
film production in the world. .
Actually original copies of films are very expensive by nature on the other hand, pirated copies are
easily available in market at very cheap prices, so people prefer to compromise with the quality and
they buy pirated items. This in turn dilutes the money invested in creating original items, and glut
condition appears in market of original items. So piracy ultimately discourages the entertainment
industry by rationalizing their hard works. The pirated copies could be a sound file, video files of
movies, PC games, software's or even hardware utilities.
Through this research paper researcher will primarily focus on possible reasons for the customers
opting for piracy. For accomplishment of this objective a structured questionnaire was designed also
researcher will investigate the problems of piracy faced by Bollywood industry by collecting data
from primary and secondary sources.
