Swadeshi brand for gourmet bakery products : A case study of bistrohub

Abstract

This case is about a very young entrepreneur, Mr. Kedar Desai, 26 years of age. Kedar was a Hotel Management Graduate who always had entrepreneurial orientation and an intense urge towards business and growth in life. He started his career as a Management trainee in orchid hotel Mumbai. India. In due course of time he became the sous chef of orchid hotel Mumbai in 2009. In 2010, he joined world class cruise Ship Company called P&O as sous chef over here managed the Michelin star chef Garry Rhodes pastry and confectionery kitchen. Kedar planes first venture named „Bistronomic foods and hospitality limited” along his partner Mr.Sabrish Menon in pune city. Apart from this he also has big expansion plans for the business in near future. This case is focusing on entrepreneurial talent of Kedar and challenges being faced by him in establishing his business and expansion plans so as to provide a practical exposure to the students about entrepreneurship and its challenges. The name of the organizations and their officials has been disguised so as to avoid any conflict.