Current trends in digital marketing for hotels in india

Abstract

This article will throw a light on identify marketing strategies used in hospitality industry. Along with the advantages and disadvantages of digital marketing .Some of these strategies are old school marketing strategies like print media, advertisement where hospitality companies identify the marketing environment along with its customers and competitors in the market. The selection of the new age marketing techniques which in this article are referred as e -marketing techniques quoting example of the company name Internetmogual which manages digital marketing for the hotel industry and have currently 50 brands under them who achieved success using digital marketing strategies laid by internet moguls. In the end there are some recommendations on digital marketing strategies for companies which strategies should be adopted to maximize the efficiency of the brand. This includes social media optimization and hotel’s own website along with its search engine optimization. These are some suggestions for the hoteliers who want to achieve success over the competitors and to penetrate the target market in less of time.