Cloud Kitchen - Case Study Of Swiggy Cloud Kitchen In Pune

Abstract

The cloud kitchen is newest invention in the food delivery business. A cloud kitchen is primarily a kitchen that accepts incoming orders only through online ordering systems and focuses exclusively on takeaways. These kitchens do not provide any dine-in facility. They received only online orders that why the kitchen called as “Cloud Kitchen”. It’s also known as “DARK KITCHEN”. Location for the kitchen should be prime as they have to deliver the food to different location for that connectivity and convince for the service is very important. Menu for the delivery is limited. The concept of cloud kitchen is been widely and aggressively growing in the recent market trend. Swiggy has launched its cloud kitchen offering Swiggy access on November last year, has brought over 35 restaurants to new pin codes and its targeting to bring 300 new restaurant partners onboard. Swiggy aiming 20 to 25% revenue contribution only through Cloud Kitchen in next 2 years.