Abstract:
Tourism industry suffered a heavy loss due to the COVID-19 pandemic. Due to lockdown and restrictions in place,it was very difficult to visit different places. Agri tourism is an important way of diversifying rural areas. It is the best way to make farmers financially sound. It creates theadditional income source for the farmers. In the unlock phase it is extremely important to retain the old customers. The aim of the paper is to know the different practices implemented by Agri tourism farms to retain their customer