A Study of impact of Room interior design and decoration on guest experience in star hotels

Abstract

When we discuss about the interior design and decoration in five star hotels, we focus on decorating and choosing theme, style , color scheme ,selecting of good quality furniture ,flooring, window covering ,artwork and lighting. It also includes hotel location, building structure ,layout, functional aspects and making the space accessible to specially able people. Hotel interior design and decoration is the most important part of five star hotels as hotel interiors make a first impression on guests when they enter in the hotel first time. There are two parts of interior design namely external and internal. External design includes parking area, garden, building design and structure. Internal design includes hotel lobby, rooms, stairways, elevators, restaurant, coffee shops, bar, health club, swimming pool and kitchens etc. Many hotels are famous for their building design such as Burj Al Arab in Dubai, The Taj Mahal Palace in Mumbai, Raas Devigarh in Udaipur.Interior decoration allows the use of different types of materials depending on the concept and theme of the hotel. The interior designer can also use eco-friendly designs in hotel lobby. Research has shown that natural light has a positive effect on guest experience. A good design goes hand in hand with good ambience. Ambience referred to overall feeling of the atmosphere that a person gets when sitting in a space or being in surroundings of a particular design or decor . It is a brought about by quality, right combination color, good lighting, and quality finishes. The guest room is the main product of the hotel. Different rooms are decorated as per their types .Keeping in touch with the principles and elements of design guest rooms are tastefully decorated making them functional and packed with guest amenities and facilities.Hotels have been majorly affected due to COVID-19 pandemic due to which there is lot of rethought about design, decoration and re planning of spaces. These include public areas and restaurants due to the seating restrictions need to be redesigned for safety and social distancing. This is an exploratory study to find out the impact of interior design and decoration in the guest room on customer experience. As the design and décor, is the first that the guest experiences as soon as he/she enters the hotel premises. The room is his/ her home away from home and its interior has to be designed for maximum comfort, functionality, and expressiveness. The researcher plans to study this area in particular as the guest would spend a considerable amount of time in the room. The researcher would like to find out whether these aspects add to the guest experience when guests stay in hotels.