Convenience Goods Shopping Kirana Store over e-Grocery post Pandemic

Abstract

Convenience goods are daily requirements of households like dairy products, vegetables, fruits, grocery etc which are purchased very frequently. Most of these items are available at next door Kirana store and could be purchased from online grocery shop or e-Grocery shop. Due to internet adaption there is an increase in purchasing these products on e-Grocery . Another reason being the lockdown which was imposed by government of India. As many customer found it difficult to reach the Kirana store to procure convenience goods, had to buy them from e-Grocery shops. Tech savvy family could adapt to this model very easily and even enjoyed many benefits including price, time convenience etc over local Kirana Store. This model had its own merits and de-merits. In this study researchers have attempted to find the preference between Kirana store and e-Grocery specifically post pandemic, as during pandemic there was compulsion to use either due to prevailing challenges. It is important to understand whether consumers have continued the practice of mixed purchase even post pandemic or gone back to Kirana Stores. Researchers have compared the consumers shopping experiences at Kirana store and e-grocery and their preference post lock down. In India e-Grocery is at nascent stage with very few players yet consumers have their choice.