Analytical study of folk media as a medium of social awareness in maharashtra during the pandemic

Abstract

While Folk Art has always remained an important aspect of culture and community, folk-lore or oral communication has always believed to be the primary education. In this era of changing forms of media with advent of digital platforms and social media, an analytical study was carried during the Pandemic in April 2020 to identify the use of folk media, one primary mode of communication during the new age media. Samples were collected of various folk artistes in Maharashtra who composed and also performed folk songs including the content of Covid 19 and precautionary measures to be taken and how songs included social awareness topics. It was identified that most of the songs composed by keeping the tradition of folk arts alive, was also shared on social media. Though the folk artistes used the new media platform of social media, still the core values of folk arts remained uncompromised.